World Lookup

Most Valuable Brands in the World

In preparing this list, it took into consideration the marketing investments, shareholder investments and business performance of the brands. Thus, how much each brand contributed to the company was also calculated. Apple, Google, Facebook, and Amazon settled in the top 10 in the list of technology companies. According to the results of the study, the United States is clearly ahead in the ranking of countries. The total value of US companies in the list exceeded $ 2.5 trillion. Technology with the highest share in the list of the most valuable brands was technology with 20 percent. Banking sector received 14 percent, telecom 10 percent, retail and automobile sectors 6 percent.

Top 30 Most Valuable Brands List

Rank Photo Brand Value Value Change Industry
1 Apple Apple $182.8 B 8.00% Technology
2 Google Google $132.1 B 30.0% Technology
3 Microsoft Microsoft $104.9 B 21.00% Technology
4 Facebook Facebook $94.8 B 29.00% Technology
5 Amazon Amazon $70.9 B 31.00% Technology
6 Coca-Cola Coca-Cola $57.3 B 2.00% Beverages
7 Samsung Samsung $47.6 B 25.00% Technology
8 Disney Disney $47.5 B 8.00% Leisure
9 Toyota Toyota $44.7 B 9.00% Automotive
10 AT&T AT&T $41.9 B 14.00% Telecom
11 McDonald's McDonald's $41.4 B 3.00% Restaurants
12 GE GE $37.2 B -2.00% Diversified
13 Mercedes-Benz Mercedes-Benz $34.4 B 18.00% Automotive
14 Intel Intel $34.1 B 9.00% Technology
15 Louis Vuitton Louis Vuitton $33.6 B 17.00% Luxury
16 Cisco Cisco $32.4 B 5.00% Technology
17 IBM IBM $32.1 B -4.00% Technology
18 NIKE NIKE $32 B 8.00% Apparel
19 Verizon Verizon $31.4 B 9.00% Telecom
20 BMW BMW $31.4 B 9.00% Automotive
21 Oracle Oracle $30.8 B 6.00% Technology
22 Marlboro Marlboro $26.6 B 10.0% Tobacco
23 SAP SAP $26.2 B 10.0% Technology
24 Honda Honda $25.5 B 6.00% Automotive
25 Budweiser Budweiser $25.5 B 4.00% Alcohol
26 Walmart Walmart $24.9 B 3.00% Retail
27 Visa Visa $24.5 B 15.00% Financial Services
28 American Express American Express $23.1 B -6.00% Financial Services
29 Pepsi Pepsi $18.4 B 1.00% Beverages
30 L'Oréal L'Oréal $17.2 B 10.0% Consumer Packaged Goods

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Most valuable brands in the World

Don't Surprize in the tops

The total number of the world's top 100 brands increased by 21 percent ($ 750 billion) to $ 4.4 trillion this year. This year, the number of Chinese origin brands in the first 10 to 2 for the first time. While the value of the brand at the bottom of the ranking table was $ 3.7 billion, Turkish brands were not included in the ranking because they did not reach this value.